What if your marketing efforts could deliver real, measurable growth instead of just vanity metrics? Many businesses struggle to connect their digital campaigns to actual revenue. This gap between activity and results costs companies millions in wasted ad spend.
Diginius bridges this divide with powerful performance marketing tools. Founded in 2006, this UK-based platform has evolved into a comprehensive growth partner. They combine sophisticated software with expert managed services.
Their solutions focus on driving tangible outcomes for clients. The platform offers robust tracking, analytics, and optimization features. These tools help businesses maximize their advertising ROI across search and e-commerce channels.
With Google Premier Partner status, Diginius provides authoritative insights. Their approach addresses modern challenges like privacy-first tracking. This makes them a valuable resource for SMBs seeking sustainable growth.
Key Takeaways
- Diginius combines software tools and managed services for complete marketing solutions
- The platform specializes in performance optimization and data-driven reporting
- They address modern marketing challenges including privacy-first tracking
- Google Premier Partner status ensures authoritative campaign support
- Ideal for SMBs managing complex multi-location or multi-account setups
- Focuses on connecting marketing efforts to actual business growth and revenue
- Provides comprehensive solutions for paid search and e-commerce optimization
What is Diginius? A Comprehensive Digital Marketing Platform
The digital marketing landscape has transformed dramatically since 2006, creating new challenges for businesses. Companies need robust solutions that adapt to changing technologies while delivering measurable results.
Evolution from 2006 to 2025
This platform began as a performance marketing consultancy in 2006. The team quickly recognized the need for better data tracking and reporting tools.
Their first major innovation arrived in 2012 with the Insight reporting dashboard. This established the foundation for advanced analytics capabilities. The system provided clearer visibility into campaign performance.
Integration partnerships followed in 2017 with major search engines and e-commerce platforms. These connections expanded functionality across multiple advertising channels. Businesses gained centralized management for diverse marketing efforts.
White-label tools launched in 2019 specifically for marketing agencies. This expansion created new opportunities for branded solutions. Agencies could maintain their identity while using powerful backend technology.
The 2022 multi-account PPC manager addressed growing complexity in paid search. It streamlined management for Google and Bing Ads across multiple accounts. This proved valuable for businesses with complex structures.
Recent enhancements in 2024 focused on cross-channel attribution capabilities. Real-time API feeds improved tracking accuracy across platforms. These updates demonstrate continuous adaptation to market needs.
Core Mission and Value Proposition
The platform’s mission centers on providing data-backed conversion strategies. They focus on paid media optimization for businesses of all sizes. Their approach connects marketing efforts to actual revenue growth.
Their value proposition lies in being an all-in-one solution that simplifies complex operations. The platform combines sophisticated software with expert support services. This combination addresses both technical and strategic needs.
They help businesses maximize advertising ROI across search and e-commerce channels. The tools focus on practical outcomes rather than vanity metrics. This results-oriented approach benefits companies seeking sustainable growth.
Advanced tracking and analytics features provide actionable insights for campaign optimization. The system helps marketers make informed decisions based on real data. This leads to better budget allocation and improved performance.
Diginius Key Features and Capabilities
Modern marketing teams need powerful tools that deliver clear results. The right platform combines robust analytics with practical optimization features.
This growth platform offers comprehensive solutions for performance tracking and campaign management. Businesses gain complete visibility into their marketing efforts.
Advanced Analytics Dashboard
The central dashboard provides deep insights into campaign performance. It aggregates data from multiple sources into unified reports.
White-label capabilities allow agencies to present data under their own branding. This strengthens client relationships while maintaining professional appearance.
Real-time reporting helps teams make quick adjustments. The system tracks key metrics across all advertising channels.
Multi-Platform Ad Management Tools
Centralized control simplifies managing Google and Microsoft Ads campaigns. Users can handle multiple accounts from a single interface.
Automated bidding and budget pacing optimize advertising spend. These features maximize return on investment across search campaigns.
The platform provides conversion insights for better decision making. Campaign performance becomes easier to measure and improve.
E-commerce Feed Optimization
Integration with popular platforms like Shopify enhances product listing performance. The system automatically optimizes product feeds for better visibility.
Channel-level profitability analysis shows which sales channels deliver best results. Businesses can focus resources on top-performing platforms.
This feature helps online stores improve their product discovery. Better feed management leads to increased conversion rates.
Lead Tracking and Attribution
Built-in CRM-like features support sales tracking across conversion channels. Teams can monitor leads without switching between software systems.
Attribution tools identify which marketing efforts drive conversions. This clarity helps businesses understand their most effective strategies.
The platform reduces software switching by combining multiple functions. Everything works together in one integrated solution.
Direct support from Google Premier Partners adds expert guidance. This partnership provides additional optimization insights for better campaign performance.
User Experience and Workflow Efficiency
Effective marketing platforms must balance powerful features with intuitive operation. The right interface saves time while delivering critical insights.
This platform offers a clean, data-forward design optimized for speed. Users access critical information without unnecessary complexity. The system serves both technical experts and business owners effectively.
Dashboard Navigation and Interface Design
Drag-and-drop modules let users customize their workspace. This flexibility supports different working styles and preferences.
Plug-and-play PPC connectors enable quick platform integration. Teams connect advertising accounts without technical hurdles. This speeds up campaign launches and management.
Color-coded budget alerts provide visual performance indicators. These cues help managers spot trends instantly. Calendar comparisons reveal seasonal patterns in campaign results.
Customization and Reporting Features
Permission-based reporting controls data visibility for different users. Clients see only relevant information for their needs. This maintains clarity while protecting sensitive data.
Customizable KPIs let businesses focus on metrics that matter most. Teams track progress toward specific goals rather than generic metrics.
The integrated lead tracking feature reduces software switching. This light CRM functionality handles basic sales workflows. Marketing and sales data remain connected within one system.
This approach streamlines operations for marketing agencies and internal teams. The interface prioritizes actionable insights over flashy visuals. Users get the information they need without distraction.
Diginius Pricing Structure and Plans
Choosing the right pricing tier can significantly impact your marketing ROI and operational efficiency. The platform offers scalable options to match different business needs and budgets.
Each plan provides access to core marketing tools and features. The pricing structure is designed to grow with your business.
Essential Plan: $25/month for Small Businesses
The Essential Plan offers entry-level access for small businesses. It includes basic reporting capabilities and limited keyword tracking.
This tier supports 25 SEO keywords and tracks up to 10 leads weekly. It provides fundamental analytics for campaign management.
Pro Plan: $250/month for Growing Companies
The Pro Plan delivers expanded features for growing businesses. It offers enhanced reporting and deeper analytics insights.
This tier includes unlimited keyword tracking and improved lead intelligence. It supports more complex marketing needs across multiple channels.
Core Plan: $500/month (Most Popular)
The Core Plan represents the most popular choice for established businesses. It provides comprehensive tools for advanced marketing optimization.
This tier includes unlimited lead tracking and full access to all platform features. It offers complete visibility into campaign performance across all advertising channels.
Business Plan: Custom Enterprise Solutions
The Business Plan offers custom pricing for enterprise requirements. It supports large-scale operations with unlimited capabilities.
This tier includes personalized support and tailored solutions. It handles complex multi-platform integrations and advanced data analytics.
Agency Plan: $25 per Client Management
The Agency Plan provides cost-effective solutions for marketing agencies. It allows managing multiple clients at $25 per client monthly.
This tier includes white-label reporting and centralized campaign management. It supports agencies serving diverse client needs across various industries.
All plans include unlimited integrations with marketing platforms and advertising channels. Additional services like Connected TV advertising are available for $25 per user monthly.
These add-ons help businesses expand their advertising reach across new digital channels.
Competitive Landscape Analysis
Understanding where a platform fits in the competitive landscape helps businesses make informed decisions. The market offers several specialized tools catering to different marketing needs and budgets.
How Diginius Compares to AgencyAnalytics
AgencyAnalytics serves marketing agencies with multi-platform reporting across various channels. Their pricing ranges from $49 to $499 monthly.
This platform offers stronger multi-account control and unified reporting capabilities. The system provides better visibility across complex account structures.
Businesses gain comprehensive campaign management beyond basic reporting features. This makes the solution more suitable for hands-on campaign optimization.
Diginius vs. Opteo for Google Ads Optimization
Opteo specializes in Google Ads performance with advanced automation features. Their pricing ranges from $99 to $999 monthly.
They excel at keyword-level optimization and granular campaign adjustments. However, their focus remains primarily on Google Ads platform.
This alternative provides broader platform support beyond just search advertising. The tools cover e-commerce optimization and multi-channel tracking.
While Opteo offers deeper automation finesse, this solution delivers more comprehensive marketing management.
WhatConverts Alternative for Lead Attribution
WhatConverts focuses specifically on call tracking and lead attribution services. Their pricing ranges from $30 to $800 monthly.
They excel for businesses prioritizing lead generation and conversion tracking. The platform offers detailed call analytics and lead source attribution.
This competitor provides more comprehensive marketing analytics beyond lead attribution. The platform combines PPC management with robust analytics and tracking.
The integrated approach reduces software switching while maintaining data consistency. Businesses get complete marketing visibility in one platform.
The competitive advantage lies in combining multiple functionalities into a unified system. While some tools specialize in specific areas, this platform offers broader functionality for comprehensive marketing management.
Ideal Use Cases and Target Audience
Different organizations require specific marketing solutions that match their operational scale and goals. The right platform should address unique business challenges while delivering measurable results.
Marketing Agencies and White-Label Solutions
Marketing agencies handling multiple clients benefit from white-label reporting features. These tools allow agencies to present branded dashboards to their clients.
This enhances professional appearance and builds client trust. The platform supports multi-client management through centralized campaign control.
Agencies gain comprehensive visibility across all client accounts without switching between platforms. This streamlines operations and improves efficiency for busy marketing teams.
Multi-Location Businesses and Franchises
Companies with multiple locations face unique advertising challenges. They need to manage hundreds of ad accounts while maintaining brand consistency.
The platform provides geographic performance comparisons and location-specific optimization tools. This helps businesses understand regional performance variations.
Centralized management simplifies complex multi-account structures. Franchise operations can maintain individual location control while benefiting from unified reporting.
E-commerce Stores and Retail Operations
Online retailers require specialized tools for product feed optimization and channel analysis. The platform helps merchants understand which sales channels perform best.
Product-level advertising optimization improves visibility across e-commerce platforms. Retailers can track channel-level profitability to focus resources effectively.
These features help online stores maximize their advertising return on investment. The system provides clear insights into product performance and customer acquisition costs.
Lead Generation Companies
Businesses focused on lead generation need robust tracking and attribution capabilities. The platform offers built-in CRM-like features for comprehensive lead management.
Companies can track leads from initial contact through conversion. This provides clear attribution across multiple marketing channels.
The system helps businesses understand which campaigns drive the highest quality leads. This information guides better budget allocation and campaign optimization decisions.
Organizations with complex attribution needs benefit from cross-channel tracking features. The platform reduces software switching by combining multiple functions in one solution.
Platform Integrations and Compatibility
Integration capabilities determine how effectively marketing platforms can unify data from diverse advertising and analytics sources. The right connections create a seamless workflow across multiple systems.
Businesses gain comprehensive visibility when their marketing tools work together. This eliminates data silos and provides a complete performance picture.
Google Ads and Microsoft Ads Integration
The platform offers robust integration with major search advertising networks. Google Ads connection provides full campaign synchronization and conversion tracking.
Performance data imports automatically for accurate reporting. This ensures real-time visibility into search campaign results.
Microsoft Ads integration delivers similar comprehensive connectivity. Businesses can manage both advertising platforms through a single interface.
This unified approach simplifies PPC management across multiple search networks. Campaign optimization becomes more efficient with centralized control.
E-commerce Platform Connections
E-commerce businesses benefit from specialized platform integrations. Shopify and Magento connections enable advanced product feed management.
These integrations support ROAS analytics for better performance insights. Product-level data helps optimize advertising spend effectively.
Retail operations gain channel-level profitability analysis. This reveals which sales channels deliver the best return on investment.
The system automatically optimizes product feeds for maximum visibility. E-commerce stores improve their product discovery across platforms.
Analytics and CRM Integrations
Google Analytics 4 integration provides API-based measurement support. This enables deeper insights into user behavior and conversion paths.
The platform connects multiple data sources for comprehensive attribution. Real-time synchronization ensures up-to-date performance metrics.
Meta and LinkedIn Ads currently support manual data upload. Automation for these platforms is planned for the 2025 roadmap.
Upcoming CRM integrations will enhance lead management capabilities. Platforms like HubSpot and Pipedrive will offer tighter loop closure between lead capture and ROI reporting.
Integration setup uses plug-and-play connectors for major platforms. This simplifies the onboarding process for new clients.
The expanding integration roadmap demonstrates commitment to comprehensive platform connectivity. Businesses can expect ongoing enhancements to integration capabilities.
Reporting and Analysis Capabilities
Accurate reporting transforms raw data into actionable business intelligence. The platform delivers comprehensive analytics tools that help companies measure marketing effectiveness across channels.
These reporting features provide clear visibility into campaign performance. Businesses gain insights needed for data-driven optimization decisions.
Automated Multi-Channel Reporting
Automated reporting eliminates manual data collection from multiple platforms. The system compiles information from various marketing channels into unified reports.
This automation saves significant time while reducing human error. Scheduled reports deliver regular performance updates to stakeholders automatically.
Export functionality allows sharing reports in multiple formats. Teams can use these for presentations and strategic meetings.
Custom Dashboard Creation
Custom dashboards let users focus on specific metrics that matter most. Businesses can create personalized views tailored to their unique KPIs.
Data visualization tools transform complex metrics into understandable charts. This helps both technical and non-technical users interpret performance data.
White-label options enable agencies to maintain brand consistency. They can present data under their own branding for client presentations.
Real-Time Performance Tracking
Real-time tracking ensures decision-makers access current data instantly. This enables timely optimizations based on live campaign performance.
The platform consolidates data from multiple sources for comprehensive analysis. Trend identification reveals patterns and opportunities across marketing channels.
Comparative reporting measures performance against previous periods. Businesses can track progress and identify improvement areas effectively.
These reporting capabilities provide the visibility needed for successful campaign management. Companies gain the insights required to optimize their marketing strategies.
Advertising Insights and Optimization
Modern advertising requires more than just setting budgets and hoping for results. Smart campaign management demands continuous refinement based on real performance data. The right optimization tools can transform average campaigns into high-performing revenue drivers.
Advanced platforms provide comprehensive advertising insights across multiple channels. These solutions help businesses maximize their advertising return on investment. They turn complex data into actionable optimization strategies.
AI-Powered Campaign Recommendations
Artificial intelligence analyzes historical performance data to suggest improvements. The system identifies patterns that human managers might miss. This leads to better campaign results over time.
AI recommendations cover targeting parameters and bidding strategies. The technology optimizes cost-per-click and overall campaign efficiency. Businesses reach more relevant audiences with their advertising budget.
Performance forecasting tools predict future results based on current trends. Seasonality detection identifies patterns for strategic adjustments. Competitive analysis provides insights into competitor strategies.
Budget Pacing and Allocation Tools
Budget management tools monitor spending patterns across all campaigns. They alert users when campaigns are spending too quickly or slowly. This prevents budget waste and maximizes advertising impact.
Allocation features distribute budgets based on performance data. They prioritize high-performing campaigns and channels. This ensures optimal use of available advertising funds.
Real-time alerts notify users of significant performance changes. Managers can make immediate adjustments when opportunities arise. This proactive approach maintains campaign effectiveness.
Conversion Rate Optimization Features
Conversion optimization tools identify opportunities to improve landing pages. They analyze user experience elements that affect conversion rates. This leads to better performance from existing traffic.
These features work across multiple advertising platforms for consistent results. They provide actionable insights for refining audience targeting. Businesses can improve their overall conversion rates systematically.
The platform’s optimization capabilities support various advertising channels. This includes search advertising and e-commerce platforms. Companies gain comprehensive campaign management tools in one solution.
SEO Management Tools
Search engine optimization requires specialized tools that deliver actionable insights. Businesses need comprehensive solutions that go beyond basic keyword tracking. The right platform combines technical analysis with strategic recommendations.
These tools provide complete visibility into organic search performance. Companies can track rankings and identify improvement opportunities. The system helps businesses optimize their entire digital presence.
Keyword Tracking and Analysis
Advanced keyword tracking monitors search rankings across multiple engines. The system tracks position changes for targeted keywords over time. This helps identify trends and optimization opportunities.
Comprehensive analysis reveals which keywords drive the most valuable traffic. Businesses can focus their efforts on high-performing search terms. The tools provide insights into search volume and competition levels.
Ranking data helps businesses understand their search visibility. Companies can track progress toward specific SEO goals. This information guides content creation and optimization strategies.
Site Performance Monitoring
Technical SEO monitoring checks critical website factors automatically. The system analyzes page speed and mobile responsiveness. These factors directly impact search rankings and user experience.
Indexation monitoring ensures search engines can properly crawl websites. The tools identify crawl errors and accessibility issues. Technical audits provide specific recommendations for improvements.
Performance alerts notify users of significant changes instantly. Businesses can address issues before they impact rankings. This proactive approach maintains search visibility.
Competitor Research Capabilities
Competitor analysis tools reveal competing strategies and performance. Businesses can see which keywords competitors rank for effectively. This intelligence helps develop competitive SEO strategies.
The platform tracks competitor ranking changes over time. This reveals patterns and opportunities in the competitive landscape. Companies can identify gaps in their own optimization efforts.
Backlink monitoring analyzes competitor linking strategies. The tools show which domains link to competing websites. This information helps develop effective link building campaigns.
Local SEO features support businesses with physical locations. The tools track local search rankings and visibility. Companies can optimize their presence for geographic searches.
All these features integrate with other marketing data seamlessly. Businesses gain complete understanding of how SEO contributes to overall goals. The platform provides clear reporting on organic search performance.
Pros and Cons of Using Diginius
Every marketing platform brings unique strengths and limitations to the table. Understanding these helps businesses make informed decisions about their technology stack.
The right solution balances comprehensive features with practical usability. Companies should evaluate how well a platform addresses their specific needs.
Advantages: All-in-One Platform Benefits
This platform combines multiple marketing functions into one integrated solution. Businesses gain comprehensive reporting across PPC, SEO, and other channels.
The unified approach eliminates software sprawl and reduces switching between systems. Teams access all their marketing data through a single dashboard.
White-label options provide significant value for marketing agencies. They can maintain brand consistency while delivering professional reports to clients.
UK-based support offers quality assistance with real human interaction. The onboarding process includes personalized guidance rather than automated responses.
Transparent pricing delivers excellent value for SMBs and agencies. Companies get clear ROI through comprehensive campaign management tools.
Limitations: Platform Constraints
The data-dense dashboard presents a learning curve for new users. Those unfamiliar with marketing analytics may need time to navigate the interface effectively.
Limited native support exists for social advertising platforms. Users may require manual data entry or additional tools for complete social media management.
No mobile app currently limits on-the-go access to performance data. Campaign management remains desktop-focused for now.
Integration capabilities show strength with major platforms but may have gaps with newer tools. Some niche solutions might not connect seamlessly.
Customization options require technical expertise for full implementation. While robust, these features may challenge non-technical users.
The platform excels in PPC and analytics but may lack depth in specialized areas compared to best-of-breed tools. Companies should evaluate their specific feature requirements.
Alternative Digital Marketing Platforms
Exploring different marketing solutions helps businesses find the perfect fit for their specific needs. Various platforms offer specialized features that cater to different aspects of digital marketing.
Each alternative brings unique strengths to the table. Understanding these differences ensures you select the right tools for your marketing strategy.
Semrush for Comprehensive SEO Tools
Semrush delivers powerful SEO capabilities for businesses focused on organic search. The platform offers extensive keyword research and competitor analysis features.
Site auditing tools identify technical issues affecting search performance. Content marketing features help create optimized material that ranks well.
The platform excels in providing deep insights into search engine visibility. PPC management tools complement the strong SEO functionality for complete campaign coverage.
Ahrefs for Backlink Analysis
Ahrefs specializes in advanced backlink tracking and analysis. The platform provides detailed insights into link profiles and competitor strategies.
Site audit capabilities identify technical SEO issues impacting performance. The tools help businesses understand their search visibility challenges.
Competitive research features reveal valuable intelligence about rival strategies. This information guides effective link building and optimization efforts.
HubSpot for Inbound Marketing
HubSpot offers a complete inbound marketing suite with robust automation features. The platform integrates CRM functionality for seamless lead management.
Email marketing tools support effective communication with potential clients. Lead tracking capabilities provide clear visibility into conversion pathways.
The platform excels at nurturing leads through automated marketing workflows. Businesses focused on content marketing find particular value in these features.
Each alternative platform serves specific marketing needs effectively. Semrush suits businesses prioritizing comprehensive SEO and content capabilities.
Ahrefs remains the preferred choice for advanced backlink analysis and competitive research. HubSpot works best for companies seeking all-in-one marketing automation.
The choice between platforms depends on your specific business requirements and budget. Consider your existing tech stack and primary marketing focus areas.
Some platforms deliver better value for particular use cases than others. PPC management and analytics often find stronger support in specialized solutions.
Implementation and Onboarding Process
Getting your marketing platform operational quickly is essential for business growth. The right implementation approach ensures you start seeing results within days rather than weeks.
Businesses need solutions that integrate smoothly with existing systems. A well-structured onboarding process maximizes platform benefits from day one.
Account Setup and Integration
Registration begins your journey with the platform. You connect your business accounts during initial configuration.
Platform integration links advertising accounts and analytics tools. E-commerce stores sync product feeds and sales data.
Guided setup wizards provide step-by-step configuration assistance. This ensures proper connection of all marketing channels.
Conversion tracking setup happens during this phase. Accurate measurement depends on proper technical configuration.
Training and Support Resources
Comprehensive training materials accelerate user adoption. Documentation and video tutorials cover all platform features.
Live webinars address different user skill levels. Both beginners and advanced users find valuable learning opportunities.
Support services include multiple contact channels for assistance. Email, chat, and phone options ensure timely help.
Technical assistance resolves integration issues quickly. This minimizes downtime during the transition period.
Best Practices for Maximum ROI
Regular performance reviews optimize campaign results. Data-driven adjustments improve advertising effectiveness.
Automated reporting keeps stakeholders informed consistently. Scheduled updates provide regular performance insights.
AI recommendations accelerate performance improvements. Machine learning insights guide optimization decisions.
Clear KPI establishment during setup ensures relevant visibility. Dashboard configurations focus on metrics that matter most.
Platform updates maintain optimal performance capabilities. New feature adoption enhances marketing effectiveness over time.
This implementation approach delivers quick time-to-value. Businesses see measurable results within the first weeks of use.
Conclusion: Is Diginius Right for Your Business?
Successful digital marketing implementation begins with choosing tools that match your company’s growth stage and strategy.
This platform excels for PPC-focused agencies and growth-stage SMBs. It delivers exceptional value through white-label reporting and multi-client management.
Businesses managing multiple ad accounts gain significant efficiency. The centralized approach streamlines complex advertising structures.
Robust analytics provide clear visibility into campaign performance. Companies prioritizing measurable ROI appreciate the attribution capabilities.
The platform is less suitable for organic SEO or comprehensive social strategies. Organizations needing deep social integration may await future enhancements.
A 30-day free trial helps evaluate the platform’s fit. Diginius offers a compelling solution for data-driven advertising optimization.
FAQ
What is Diginius?
Diginius is a comprehensive digital marketing platform offering advanced analytics, multi-platform ad management, and lead tracking tools. It helps businesses optimize their advertising efforts across channels like Google Ads and Microsoft Ads.
How much does Diginius cost?
Pricing starts at /month for the Essential Plan. The Pro Plan is 0/month, and the Core Plan is 0/month. Custom Business and Agency Plans are also available.
Does Diginius support e-commerce businesses?
Yes. The platform offers e-commerce feed optimization, performance tracking, and integration with popular online retail platforms to help stores maximize visibility and sales.
Can agencies use Diginius for client management?
Absolutely. The Agency Plan supports white-label solutions and client management at per client, making it ideal for marketing agencies.
What kind of reporting features does Diginius offer?
Users get automated multi-channel reporting, custom dashboard creation, and real-time performance tracking to monitor campaigns and prove ROI.
Is there a free trial available?
Yes, Diginius offers a free trial so you can explore its features, integration capabilities, and reporting tools before committing to a plan.
What platforms does Diginius integrate with?
It integrates with Google Ads, Microsoft Ads, Google Analytics, major e-commerce platforms, and popular CRMs for seamless data flow and optimization.
How does Diginius help with lead generation?
The platform provides lead tracking and attribution tools, helping businesses identify which campaigns drive conversions and optimize for better results.
Does Diginius offer SEO tools?
Yes, it includes keyword tracking, site performance monitoring, and competitor research features to improve organic search visibility.
What support options are available?
Diginius provides training resources, dedicated support, and best practice guides to ensure users get the most from the platform.
