Kit (formerly ConvertKit) is an email marketing platform built for creators and small businesses selling directly to their audience, such as courses, newsletters, and digital products. It suits a coach, writer, or woman founder building an audience before or alongside a launch, without the complexity of large marketing suites.
Key features
- Landing pages and forms: grow your list without a separate site.
- Visual automation: tags and sequences based on subscriber behavior.
- Digital products and subscriptions: sell directly to your list.
- Segmentation: different messages for different segments.
- Simple interface: less corporate than enterprise tools.
Pricing
A free plan covers a limited number of subscribers with core features. Paid plans scale by subscriber count, commonly starting around $9 to $25 a month for a few thousand subscribers and rising as the list grows.
Prices change over time. Details above are based on Kit’s own pricing page.
Pros and cons
| Pros | Cons |
|---|---|
| Built for selling directly to an audience | Less suited to complex enterprise campaigns |
| Landing pages and forms included | Price rises with list size |
Kit vs GetResponse
GetResponse, also covered on bahiyat, adds webinar hosting to email. Kit is simpler and suits a creator selling digital products to her list.
Who it’s best for
Coaches, writers, creators, and women founders building an audience and selling it digital products.
Skip it if you need complex multi-department campaigns, or if your email is for internal communication only.
How to get started
Start on the free plan with a landing page for a free resource to collect your first subscribers, then upgrade as the list grows.
FAQ
Are Kit (formerly ConvertKit) and Kit the same? Yes, the platform renamed itself Kit.
Is there a free plan? Yes, for a limited number of subscribers.
Disclosure: bahiyat may earn a commission if you sign up for Kit (Kit (formerly ConvertKit)) through the links in this article. This does not change what you pay, and it does not influence which tools we choose to cover.
